Cabel discovered a significant change in the world of Japanese advertising. It seem that many of them have decided to abandon showing the URL, and instead recommends keywords to search for.

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As more and more good domain names continue to be snatched up, it makes sense to have keywords which are shorter and more directly relevant to the promoted products. However, this is a double-edged sword, since it could also be more wieldy as Cabel pointed out.

But, I ask you: could this be done in the USA? Wouldn’t search spammers and/or “optimizers” ruin this within seconds? I did a few tests with major name brands and they’re almost always the top hit on Google (surprisingly, even Panic). But if Nabisco ran a nationwide ad campaign for a hot new product and told users to Google for “Burlap Thins” to learn more, wouldn’t someone sneaky get there before they do?

What do you think?

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