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Steve Jobs dumped a truckload of new reasons to buy an iPhone today at a town-hall meeting at Apple’s Infinite Loop campus in Cupertino. Check below in case you missed the whole shebang:

  • The SDK will include four API’s: core OS, core services, media layer, and the brand new Cocoa Touch, made specifically for the iPhone. There will be a ton of features to help iPhone developers including Interface Building support, remote debugging, an iPhone emulator that runs on a Mac, and Xcode support.
  • GAMES!! EA showed off a demo of Spore running on the iPhone. AOL showed off their new AIM app. SEGA showing off Super Monkey Ball with full tilt controls.
  • The App Store, which will be included in the next update. This searchable store will let you download apps over Wi-Fi and EDGE.
  • Developers choose the price for the application and get 70% of the sales. Apple keeps 30%. If a developer wants the app to be free, there is no charge from Apple for hosting the files.
  • Finally!! True enterprise software. The iPhone will support: Push contacts, global address list, Cisco IPsec VPN, they want authentication and certs, enterprise class WiFi (WPA2 / 802.1x), security policies, enterprise configuration tools, and remote wipe. The big news, however, is that they are licensing ActiveSync from Microsoft to build exchange support right into the iPhone!
  • $100,000,000 iFund has been set up by venture capitalist, Kleiner Perkins Caufield & Byer for companies developing applications for the iPhone & iPod Touch.
  • Bad news for iPod Touch owners. Whereas iPhone owners will have the enterprise and developer kit in the next firmware for free, iPod Touch owners will have to cough up another “nominal fee” just like the last update. Here’s hoping that it will be less then $20 (should have gotten an iPhone).

Gizmodo has a more in depth coverage of the March 6th event, or you can head on over to the Apple site to learn more about the SDK and watch the keynote.

Overall, this event clearly marks Apple’s commitment to strengthening their phone platform. Though no announcements were made concerning possible 3G versions, I will put money down that the 3G iPhone will come out around the late July when the 2.0 firmware will be released. So, did all this hoopla got you itching for an iphone? If not, what’s holding you back?

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