A new ad from DDB advertising agency in Sydney, Australia and the New South Wales Police Force highlights the dangers of crossing the road with music blasting in your ear. The ad cast as new light on the iPod as its headphone cable draws the place in which a body lies dead.


The incidents are allegedly beginning to reach epidemic proportions in Australia, and the NSW Police feel compelled to deal with it rather than placing responsibility on those who have mastered stupidity.

No real statistics to speak of, simply sensationalism in ‘death by iPod’ ads that use fear to raise awareness.