A lot of people I know plays World of Warcraft. I don’t. Yet, I can’t help but be amazed at how successful this MMORPG behemoth has become. Especially the clever and unusual ways it has been marketed and tied into pop culture.

World of Warcraft has been featured on everything from credit cards, to an episode of South Park, to SAT preparation study guides. It’s even on the seminal comedy Office Space and a series of offbeat Chinese segments widely circulated on the Internet.

Now, Mr. T, William Shatner and soon Verne Troyer will be in a series of WoW commercials featuring celebrity testimonials. Check out the first two ads below.