This is a brilliant piece of packaging that Danish strategic design firm Goodmorning Technology recently made for Widex high definition hearing aids. While the technique is not new — having printed bands on a semi-translucent plastic sleeve around the box to create an animated illusion — the packaging visually enabling the hard of hearing customer to see a moving soundwave in action as the user pulls out the case for the hearing aid.

In fact, Goodmorning paid so much attention to detail that the graphics for this raster effect actually ‘pronouce’ out Widex’s slogan “High Definition Hearing”. Amazing.