The Sony Bravia campaigns are my favorite in terms of both creative scope and scale of each ad. The first being the thousands of bouncy balls in San Francisco, the second being the paint explosion in Glasgow and now, the Play-Doh bunnies are invading New York City. The long awaited Sony Bravia Play-Doh ad directed by Frank Budgen and Darren Walsh is finally finished.

If you’re a local resident, you may have noticed hundreds of bigger than life bunnies all around the city. It’s nice to see the final result after all the hard work. Well done Sony.