If you’re in the graphic design field then you must have seen this context-aware photo resizing video created by Dr. Ariel Shamir and Dr. Shai Avidan. This jaw dropping photo algorithm is so intelligent that it recognizes ‘low-priority’ areas in a photo and eliminates those pixels, rather than applying a generic, overall scaling that’s currently found in Adobe Photoshop.

The video has been getting a lot of attention on various tech blogs and Adobe has apparently seen it too as co-inventor Shai Avidan has now joined Adobe office in Newton, MA. Here’s more info on Shai here.