Here’s the latest installment of the Happiness Factory. It’s the next chapter in the ‘The Coke’s Side of Life’ campaign that’s been airing on both the big and small screen this summer. From what started as a really brilliant and creative TV spot has evolved into a very elaborate three minute movie which was debuted in Second Life. This fun extension into the Coke world could be the start of a new seasonal ad serial along with the Coke Polars Bears.

Check out the Second Life premiere attended by Avril Lavigne.