A cool new store called Sample Lab opened in Tokyo’s Harajuku district. Here’s a video report about it from Fuji TV:

The store is stocked with a variety of products, all of which can be taken as free samples. To make sure somebody doesn’t come in and clean out the entire store, Sample Lab has a limit of 5 items a day per customer. In return, customers are asked to fill out surveys on the products they take from the store. The store itself doesn’t make any money from its products, instead companies pay them to have their items stocked there so that they get consumer feedback on their items.

For more details, check out the official site of Sample Lab (Japanese).