Louis Vuitton ads have featured many celebrities, but this time fashion and leather goods brand has surpassed itself – Annie Leibovitz, the most talented photographer in the world, took care of the new LV ads meant to emphasize the importance of Louis Vuitton luggage and travel accessories.

Most provocative ad is one featuring the last Soviet Union President Mikhail Gorbachev, who looks like he would rather be spooning a nuclear missile than sitting next to that bag.

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This isn’t Gorbachev’s first foray into the wild world of advertising. The 76-year old Nobel Peace Prize winner formerly appeared in a Pizza Hut commercial. His modeling career’s obviously moving in the right direction.

Other members of the new ad campaign look more comfortable with LV bags – Andre Agassi and Steffi Graf as a couple in the hotel room, Catherine Deneuve resting on a trunk in front of a locomotive.

At least these ads are more believable than those featuring Scarlett Johansson.

New York Times

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