Famed designer Philippe Starck has applied his touch of modern minimalism onto his latest timepiece. His Veiled Watch cleverly conceals an analog watch face behind a specially electroplated crystal that looks like a continuation of the stainless steel watch band. The entire design is perfectly flush with the case, creating a striking illusion that the watch is just a continuous metal bracelet.

French online retailer Objectsby offers both men’s and women’s versions of the watch for $247 USD each.