Ever since the announcement of the iPhone, everything is getting some kind of touch screen treatment. Upscale design house and world-wide sponsor of Wimbledon and douche baggery, Ralph Lauren, recently launched their window-sized touch screen shopping panels. This new technological innovation allows customers to actually “window shop” by pressing their selections in on a giant touch screen that is also a window.

Customers pay for purchases the next day via phone or email.

No word yet on when you pay to get your dignity back.

Seriously, look at the guy in this picture. Seriously.