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Turns out that furniture isn’t the only thing that the Swedes do well. New Swedish design label Ulterior Motive offers a line of ties that is pretty much unmatched in style and quality as compared to any tie I’ve seen in the past few years.

The website is well-designed, the ties are slick, the photography is awesome, and the prices are about $50, which is very reasonable if you’ve ever spent money on a tie. They’re working on bringing a whole line of clothing out in the near future, but this is a very strong showing right out of the gate. The cool range is more at home on young hipsters than, say, your accountant or tax lawyer. And that, founder Hakan Bruce says, is exactly the way he likes it.

Check them out: Ulterior Motive

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