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Had a discussion with a coworker recently about the lure of product packaging and its effects on consumerism. Does the way a product is presented entices you to buy it? It seem that 1UP was thinking the same thing and interviewed Patrick Cervantes, Square Enix’s marketing communications manager, about box design. More specifically, transforming Japanese box art into something appropriate for the Western market.

Packaging is obviously an important part of selling a product – so where do the priorities lay, at least for Square Enix? Cervantes says,

Our primary concerns when designing a package are the level of maturity for many of our art assets, style, recognition of artwork, and the fun factor. At the end of our design exploration, we ask ourselves if the package design meets our standards based on these guidelines and will it be acceptable by the developers who created the game.

Source: 1Up.com: Thinking outside the Chocobox

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