Probably due to the upcoming movie, there is a fair share of Transformer paraphernalia going around these days. The latest is a partnership between Nike and Takara Tomy, which has produced the awesome figuring you see above. It’s Optimus Prime (or Convoy, as he’s known in Japan), who transforms himself into a half-scale Nike Free 7.0. I’m pretty sure that Optimus would be miffed at the idea of being able to morph into a sneaker, but marketing dollars speak loud and do miracles.

The toy will be available starting today for about $22. In Japan.

Source: Yahoo! News