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Disney’s magic seemed much more commercialized and crass to me nowadays when compared to the happily-ever-afters of years past. It seemed like they’ve lost the edge in creating dreams amidst tie-ins with McDonalds’ Happy Meal toys.

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This new series of ads for Disney’s A Million Dreams campaign seems to be harking back at the dream world and fantasy. They roped in icons like David Beckham and Scarlett Johansson, who perhaps are among the best choices in portraying the roles of the Prince Charming and Cinderella. The artistic direction and the photography are also much more sophisticated, thanks to Annie Leibovitz awakening the kid in adults of the old myths of utopia with her stunning photography. Taglines go “Where imagination saves the day” and “Where every Cinderella story comes true”.

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And there will be more of these to come – featuring more icons as Peter Pan, Tinkerbell and Ariel the mermaid.

Source: USA Today
More pics: NOTCOT

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