With almost everything on the web these days having some sort of user-created content, it’s a breath of fresh air to see someone use it in the most unconventional manner. Japanese sneaker brand Onitsuka Tiger’s has launched a new site called The site is a combination of collage and user-generated content and was created by Strawberry Frog and Dutch agency Woedend. The content and interface is a collage of a sneaker and scrolling over the photos reveals links to everything from obscure anime sites to sports commentary to fashion blogs and more. After clicking around it looks like there are some repeated links but they are supposed to be updated hourly and change depending on which links you’ve already clicked. It is another interesting example of letting your content be your interface.